Retailers launch Holiday shopping season

GET INTO THE SPIRIT OF THE HOLIDAYS!

Plainfield retailers have a two-pronged tool as they enter 2005's year-end Holiday shopping season. Both the city's Urban Enterprise Zone and the new Special Improvement District are working to promote Plainfield's shopping experience.

The Plainfield SID's 'Positively Plainfield' magazine The SID's quarterly magazine, 'Positively Plainfield,' has a Holidays 2005 issue that is in mailboxes now. As part of the Holiday marketing effort, the SID is sponsoring free horse-drawn wagon rides on Saturday, December 10, from Noon to 3 PM. The wagons will tour both the downtown and South Avenue shopping areas, with five convenient drop-off spots for some Holiday shopping before reboarding the wagon on its return trip. The wagon rides originate at the YWCA, corner of East Front and Church Streets.

The UEZ's 'Spirit of the Holidays' Also on Saturday, December 10, the UEZ kicks off its Holiday effort with the 2nd Annual 'Day With Santa' from 11 AM to 2 PM at the YWCA, corner of East Front and Church Streets. Bring the kids and have a picture taken with Santa. There will be gifts, snacks by Sisters In The Kitchen, fun entertainment and costumed figures to make the day memorable.

Decorated shopping bags will be provided for parents to tote their holiday purchases home! Parking in the area of the YWCA will be FREE on Saturday, in anticipation of the city's annual free holiday parking period which runs officially from December 12 through January 2, 2006.

'Positively Plainfield' also announces the planned joint website of the Special Improvement District and the Plainfield Chamber of Commerce, which can be found at www.positivelyplainfield.org/ Businesses can advertise on the website and earn a special discount if they advertise both on the website and in the quarterly magazine. Those interested can get more information by calling the SID at (908) 756-1088. Keywords: Plainfield, UEZ, SID, marketing, holidays